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''The Sun '' () is one of the newspapers in Hong Kong, first published in March 1999. It belongs to the Oriental Press Group Limited (東方報業集團有限公司). There is also an electronic version of ''The Sun '' on the Internet. Both the newspaper and the electronic version are written in traditional Chinese. ==Background== "No fear for wind and storm and with the emergence of the ''Sun'', a sharp contrast will be found between black and white". (無懼風雨，太陽一出，黑白分明) was the slogan used by ''The Sun '' when it first appeared in the market. The phrase actually means "There is no need to fear trials and tribulations, for once the sun rises, all things will become clear, the righteous will shine and the wrong will hide in the shadows." Since the newspaper market in 1999 has already been well-developed, ''The Sun'' adopted an aggressive marketing strategy to gain as much market share as possible, initially selling the paper for only $2. This triggered a price war among all the local newspapers in Hong Kong. At that time, most newspapers reduced their prices by half. However this competition did not last very long. The price of all newspapers gradually rose again after a few months' time. ''The Sun'' followed and gradually raised the price as well. Ultimately this price war made 6 newspaper companies run out of business. In addition to price-cutting, ''The Sun'' used various methods to attract people to buy their paper, such as giving away T-shirts with the ''Sun'''s logo. Moreover, it enclosed some souvenirs such as toys, books and fast-food restaurant discount coupons. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Sun (Hong Kong)」の詳細全文を読む スポンサード リンク
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